All Latest Earning Stuff: business account

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNwkrXlTHibsfoYPddp0Ibcjqnpy2qAbvPqmNHnsZe_TjJDTqg2SHN3wNrkH0BoebJApGjOIgNVQc0bMl2FUGLKoUrbI2IM-IQ9bi5woyw-o5bPZhZveGod7mynVY5__64Ofs0e3ItaYs/s1600/BusinessAcct.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="A stick girl in a red dress with a question about business in a talk bubble." border="0" data-original-height="700" data-original-width="329" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNwkrXlTHibsfoYPddp0Ibcjqnpy2qAbvPqmNHnsZe_TjJDTqg2SHN3wNrkH0BoebJApGjOIgNVQc0bMl2FUGLKoUrbI2IM-IQ9bi5woyw-o5bPZhZveGod7mynVY5__64Ofs0e3ItaYs/s400/BusinessAcct.jpg" title="BussinessAccount" width="188" /></a></div>How do you make a business for AdSense?  Ah, that is the question, isn't it? The fact is, you don't make a business FOR AdSense. Or even a business whose sole purpose is to use with Adsense.  Trying to create a business just so you can use AdSense is the wrong way to build a business. After all, when you consider what a business really is, AdSense shouldn't come into it at all.  Most viable businesses (that means a business that has existed for a while already, and is already making income by itself) already have a revenue stream ... the one that the business generates. If your business is like mine was, then it should be earning money without having advertisements on it's website. <a name="more"></a> Either that or the ads on it's website should be from paying advertisers that aren't coming through ad agencies like AdSense. As a photographer, when I built my business I didn't do it using advertising on my website. My business earned it's money doing what I do (or did, since I'm retired now) ... taking photos. I provided both a service to my clients, and a finished product (the photos) and that's what I got paid for. My business supported itself, it didn't need ads from anywhere to earn money (and I never had ads on my website ... kind of tacky to have ads on a photographer's website like that). So how do you build a viable business like that, and be able to get approved for AdSense? With a lot of hard work, and over time. You can't do it in a day, or a week, or even a month. Here's a company that did it right. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbyiyrK0Hq_Tjb_p7nZWbTtwcrNC0sssq9t9WaqenSYnwVhwKvc8f-vUwgXMh1HMAVSnNWI-jn2A_kaHPBaYgJFsQKc8Kc4pSrKxBJ4S7DgE_D6Lr8St1czR5xMFg4w6fJI3k9RYeCD_o/s1600/LocalNews.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="A text image with newsprint in the background." border="0" data-original-height="878" data-original-width="1000" height="350" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbyiyrK0Hq_Tjb_p7nZWbTtwcrNC0sssq9t9WaqenSYnwVhwKvc8f-vUwgXMh1HMAVSnNWI-jn2A_kaHPBaYgJFsQKc8Kc4pSrKxBJ4S7DgE_D6Lr8St1czR5xMFg4w6fJI3k9RYeCD_o/s400/LocalNews.jpg" title="Your Local News" width="400" /></a></div>Just over a year ago the city I lived in lost our only daily newspaper. A large conglomerate took them over and closed them down. The paper had been published for 100+ years, and now we had nothing. Our city was pretty devastated by a lack of local news. After a large number of townspeople started complaining about the lack of local news and information,  couple of the reporters that worked at the paper got together with a couple of the journalists, and started up a small website producing local news. These guys didn't sit behind desks all day. They went out and got the local news. The first couple of issues (updated every day) got immediate notice by locals, because the news was about our city, and we recognized the reporters names from our old paper.  Less than a week into publishing they had paid subscribers (I was one of them) and paid sponsorship by other local business. By the second week, local businesses had contacted them and purchased ads on the paper. Certainly what they earned wasn't enough to feed their families, or pay their bills, but it was local money, earned by reporting real news that people wanted. The advertising purchased by the local area businesses grew, because the newspaper was getting a lot of notice. Why? That part was easy for them. They produced news about our town, and nobody else was doing it. And our city (I still call it a town) devoured that news. We had been used to having a printed newspaper for 100 years, and without news about what was happening in town, nobody knew what events were going on, or what council was doing, or what changes the city was planning. These reporters and journalists stepped in and filled a role that nobody else had. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOSKcHtogQMDEtUEcYorf-b77BtYDntmHqWOiBoS4CjaUYlb75i8fGMXc4harNLoVpIaxxcF02WLISoOiH_opxxsmdbVd2_I2vjcUEFWa1l3pLBFC2dBSICRvbZJDA32EUVrVIJz5d2aU/s1600/BeASuccess.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="A stick girl holding a banner saying be a success." border="0" data-original-height="600" data-original-width="436" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOSKcHtogQMDEtUEcYorf-b77BtYDntmHqWOiBoS4CjaUYlb75i8fGMXc4harNLoVpIaxxcF02WLISoOiH_opxxsmdbVd2_I2vjcUEFWa1l3pLBFC2dBSICRvbZJDA32EUVrVIJz5d2aU/s1600/BeASuccess.jpg" title="Be A success" /></a>Six months after the online version of the newspaper began, two separate ad companies approached them about advertising on the site. And at that point, they were already earning enough money by selling ads to local business that they were making a living. Not a lot, but enough to pay the bills. Nine months after they began the business, AdSense was added. By then, they didn't need to rely on Adsense or any other online advertising agency. The business had developed it's own revenue stream before they added AdSense. And that's how you build a business that can safely use AdSense. And no, I don't mean start your own newspaper. I mean whatever business you start in whatever industry, you build and develop a paying client base long before you even think about AdSense as a way to add revenue. AdSense should be the last stop on the revenue stream. <div style="text-align: right;">posted by J.Gracey Stinson </div></div>

Making a Business for AdSense

How do you make a business for AdSense? Ah, that is the question, isn't it? The fact is, you don't make a business FOR AdSense. O...

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEif8AxiCpGBhdF-ysxybaQBJxfnWePsV4HH9ov-9hwtSe-vF8ESP5axn9MeidmU54D_lHfh94hHjoQRGKpudjRJ_XmZpJLWDSB-TR_OjapfgRyVo4_-QhnRH77rhBpt5yT7Ru8y3yKUb1U/s1600/Stickgirl1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="400" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEif8AxiCpGBhdF-ysxybaQBJxfnWePsV4HH9ov-9hwtSe-vF8ESP5axn9MeidmU54D_lHfh94hHjoQRGKpudjRJ_XmZpJLWDSB-TR_OjapfgRyVo4_-QhnRH77rhBpt5yT7Ru8y3yKUb1U/s320/Stickgirl1.png" width="213" /></a></div>Soooo my fellow publishers (yeah, it's been a long time since I wrote), today I have a little change of pace for you all. Usually, I'm the one answering the questions, right? But today, I'd like to ask some questions instead, and maybe some of you publishers out there can answer them for me, because right about now ... I'm a little mystified. Years in the forum trying to help people, and I still don't get why some publishers do almost anything to get into AdSense, even when it's the wrong thing to do.  Currently, getting approved for AdSense is much more difficult than it used to be ... everywhere. <a name="more"></a> 1. Why do many publishers come to the forum thinking they are entitled to an AdSense account? I mean, AdSense is a business, and just like any other company they don't guarantee you get an account. Just because AdSense is cost-free to a publisher doesn't mean that everyone gets an account. It's sort of like applying for a job (but you don't work for AdSense, you work for yourself) and any company who happens to have a job-opening. You don't assume that company will hire you, but you apply in the hope that out of the hundreds of applications (in AdSense's case, it's thousands per day) yours is the one that has the qualifications they are looking for. AdSense is the same. None of us are entitled to accounts.  And even those of us who are approved have to continue supplying the type of content (and the type of traffic) they really want, and always  follow the rules in order to keep having an account. 2. Why do publishers think they have to write in English, or have a site in English? <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOc04PX1cPTBlRlQ2nvMBbvbVXiQLTYPyss8GURZHh6tGSSngvqMDoIL5OfX3YUVPj-TRYDjAPoTQleaDZDNYhPg9UpiM_39hv0n_-6QlCwsirshEUPLkuqandYlq19lCrATooDRgctOk/s1600/Stickboy3.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="700" data-original-width="380" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOc04PX1cPTBlRlQ2nvMBbvbVXiQLTYPyss8GURZHh6tGSSngvqMDoIL5OfX3YUVPj-TRYDjAPoTQleaDZDNYhPg9UpiM_39hv0n_-6QlCwsirshEUPLkuqandYlq19lCrATooDRgctOk/s320/Stickboy3.png" width="173" /></a>Really, AdSense supports a lot of different languages. Not just English. And it isn't any easier to get approved with English than it is with any of the supported languages. If AdSense isn't your first language (ie: your native tongue - what you learned to speak from childhood) and you don't write as well in English as you do in whatever language you normally speak, then you are better off using your own language. AdSense doesn't want stuff that isn't well written, and easily understood, no matter what language it is in, and most particularly if it is in English. If you are going to write in English, it better be well written, not stuff like "blog about my experiences became publisher adsense" because that certainly makes very little sense to an English speaking person. There is absolutely NOTHING wrong with writing in your own language, as long as it's supported (you can find a list of the languages AdSense supports <a href="https://support.google.com/adsense/answer/9727?hl=en" rel="nofollow" target="_blank">here, in their help center</a>). 3. Why do publishers say their site follows the rules, when it obviously doesn't, and they really haven't read the rules? <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyX8IZ_v_RiGSxQ-bhShoy5PjYeBX8MStkZJQiZaGj162Lt2BUSBZ7JvslfUKpIkkNi762xIOvZft1WeOIcFS54bbHu7Aa30BoA6FAQz_W5nQ_bLIDtA8s537w8v55IbZtMkoZqqb2BiI/s1600/Stickboy8.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="453" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyX8IZ_v_RiGSxQ-bhShoy5PjYeBX8MStkZJQiZaGj162Lt2BUSBZ7JvslfUKpIkkNi762xIOvZft1WeOIcFS54bbHu7Aa30BoA6FAQz_W5nQ_bLIDtA8s537w8v55IbZtMkoZqqb2BiI/s320/Stickboy8.png" width="241" /></a></div>I just don't get it.  Me, personally, I am a rules person. No, I don't think rules are meant to be broken. To me, that's the wrong mentality.  Rules exist for a reason ... usually in society they are designed to help keep order and prevent chaos. In AdSense, they exist so the advertisers can have some security about how they spend their money, and in some cases, they exist to prevent fraud and illegal activity (like hacking). People trying to get AdSense (and even some who already have it) think it's okay to break those rules because it suits them, or they want to do something that isn't allowed and don't really care what AdSense says. Unless AdSense calls you up on the telephone and tells you that you've got the freedom to do that, then you don't. The rules apply to you, the same as they apply to me. And if you don't want to follow the rules, well ... that's okay, as long as you don't care if you have AdSense or not. Just don't complain when you get booted out of AdSense, or when you get rejected for an account. 4. Why do people think it's good to make a business from AdSense? That's something else I don't really understand either. Adsense is not YOUR business, it's Google's business.  AdSense supports itself ... does your business do that? Your business should be able to support itself before it ever uses or applies for AdSense. If your business can't support itself without AdSense, then it's a business that will fail ... for some, a lot faster than it will fail for others. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6OS7IwyPfz1AIfZV3m_IBxlPqZAtDMx0zevoB7nNgtgVK05eVkUhauiIn3RFc_tBCYiRNAVgF9iBUuxhqE3f1jTVRooaWJd6-boJB1UGSoyc6GQWoiQ1Zve7kUXpTv-vKaae0f6Opj98/s1600/stickgirl9.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="500" data-original-width="365" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6OS7IwyPfz1AIfZV3m_IBxlPqZAtDMx0zevoB7nNgtgVK05eVkUhauiIn3RFc_tBCYiRNAVgF9iBUuxhqE3f1jTVRooaWJd6-boJB1UGSoyc6GQWoiQ1Zve7kUXpTv-vKaae0f6Opj98/s320/stickgirl9.jpg" width="233" /></a>For a business to be successful long term, it has to have other revenue streams ... not just advertising from companies like AdSense. It has to have revenue it can depend on, like sales (subscriptions; or products) and services that are what earn the profit for the business. It should never depend solely on it's advertising from third-parties to make money.   I can't even count the number of "businesses" that have failed over the years (many we've seen in the AdSense forum) because their only revenue came from AdSense. If you lose your account, or ad serving is disabled to your "business" website, then ... you lose your business. I've got an interesting story about that ... about a business I know that just did things the right way (no, not my business ... I retired from my business, which didn't ever need or use AdSense to support itself) ... a business that started only last year, but hit success very quickly because of several factors. Maybe I'll tell you about that the next time. It's worth understanding, particularly as it reflects on the news industry. Til then ... consider the questions asked, and answer them ... if you can. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY9c4EnK00jVvbc6JqKdgshLNxZoLpjd-rbMBrrOKmXMpdPJsA0buWBcWvqXUj1KaJVaIts-meoSYiRvV6I8TYJ6wd9ZT-48wjYkhoQX4sr0zj0IW-FXzKBpwqvE172qlMz0X8TcHSUQc/s1600/Questions.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="702" data-original-width="1000" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY9c4EnK00jVvbc6JqKdgshLNxZoLpjd-rbMBrrOKmXMpdPJsA0buWBcWvqXUj1KaJVaIts-meoSYiRvV6I8TYJ6wd9ZT-48wjYkhoQX4sr0zj0IW-FXzKBpwqvE172qlMz0X8TcHSUQc/s320/Questions.jpg" width="320" /></a></div> <div style="text-align: right;">posted by J.Gracey Stinson</div></div>

Questions FOR AdSense Publishers

Soooo my fellow publishers (yeah, it's been a long time since I wrote), today I have a little change of pace for you all. Usually, I...